A nice hoarding

I found this hoarding in Bandra-Worli junction, Mumbai. It is written as " We are Proud to have contributed to India's First Nuclear Submarine".

As soon as I saw this hoarding, I tried to recall some of the L&T ads that I had seen before. There seems to be a uniformity in their approach. They never use the persuasive approach, rather their approach would be informative on the project they have delivered in the past. This kind of brand building exercise exudes confidence in the prospect customers.

Mean while I was also reminded of two of my friends who were proud to have contributed to this project. Thats really an achievement!